What do clients say?
There are not many people who have the unique ability to make sense of large amounts of sometimes complex information and to provide independent feedback to enhance marketability through more effective communication. Shae exceeded all of my expectations in providing an independent review of my website to enhance the content and messaging to meet the needs of a wider audience. The outcome is absolutely fantastic and has greatly improved my ability to brand and market my business.
Ben Cook, CEO, Human + Systems Excellence
I engaged Shae Lalor from The Write Path, to help me ensure that my Executive Coaching website content was clean, engaging and professional.
Shae is warm and approachable, with a great sense of humour. I think that Shae's particular strength is in listening to me and taking time to understand what coaching is about, and what I bring to my clients that sets me apart from others. Together with web designer Kurt Fountain, Fridge Design, we have created a personal brand and a web presence that I am extremely proud of.
Shae is very organised and I have been so impressed by the priority that she's given to my work – Shae is highly responsive with a very quick turnaround of products. In particular, Shae stepped up and applied her impressive project management skills to coordinate myself, the web designer and her contribution to achieve my desired deadline.
Shae is great with words and is able to convey complex ideas in a way that reaches every audience. Shae enhanced my content to make it web-ready, accessible and relevant. I think that she got the pitch and the tone just right to match my coaching business.
Shae went the extra mile and helped me to craft a series of branded documents and Ascend HR stationery that I can share with my own clients. I am confident now that my Quote, Invoice, Coaching Agreement and Information templates are professional, eye catching and beautifully written.
Shae provided full project management services for our website refresh, including all technical aspects and content development. Working with Shae couldn’t have been easier. From our first meeting she understood what we wanted, added valuable insights into issues we hadn’t thought of and quickly progressed all aspects of the project, without needing constant direction. The whole process was completely hassle free and resulted in a beautiful and practical website we are proud of. We can’t recommend The Write Path highly enough.
Rob Phillips, Managing Director, Phillips Landscapes
Playgroup Australia has worked regularly with Shae from The Write Path for several years now and she is our first choice for outsourced authoring and editing services.
Shae understands our organisational objectives and is able to generate ideas for discussion and create clear and precise content which aligns with our short and longer-term strategic purposes.
Shae also has a very strong grasp of the technology, policies and processes used in modern publishing environments which means she is a significant contributor to our content plans and production.
We heartily recommend Shae to any business looking for professional, fast and good-value writing and/or editing services.
Shae at The Write Path supported our team in recently preparing the documentation for two tenders. The quality of those tenders was due to the writing skills of Shae and to her ability to interpret the quite different requirements of each. I have no hesitation in recommending Shae to any organisation who is seeking to engage someone with superior writing skills across a diversity of subjects and requirements.
Margaret McLennan, George P. Johnson Australia
Shae and I recently collaborated on a large website project after she was recommended to me. In the 13 years I have worked in the advertising industry I have worked with many experienced copywriters, never however, have I received approval after the first draft! Shae is professional and friendly and has an excellent ability to understand a brief and deliver to tight deadlines. We work with a variety of industries specialising in strategy, branding, design and digital. We frequently require copywriters to develop content for our clients' marketing materials, corporate profiles and websites. Shae is now an integral partner to our network of communication specialists and I would not hesitate in recommending her services.
Jo Ellice-Flint, Managing Director & Co-Founder, Madam Republic
Shae has the ability to take varied, often complex information, and distil it into compelling copy in record time! She effortlessly adapts her writing style to suit the audience and topic and everything she writes is engaging and compelling. I have worked with Shae on a variety of projects and she always delivers above and beyond my expectation.
Lisa Burling, Managing Director, LBPR
We work with, and continually recommend, The Write Path for copy-editing and writing services. We work with small to medium sized businesses and we see the value that clear communication has for them and their brands. The Write Path provides an affordable, professional, and approachable service, and their work literally speaks for itself. The Write Path’s services and approach are vital for any business looking to add value to their brand.
Shae has been a delight to deal with – responsive, friendly and most importantly, an obvious talent in making word magic! She delivered on time and on budget, and absolutely nailed the brief provided. I wouldn’t hesitate to recommend Shae for the development of effective and engaging copy and I look forward to working with her again in the future.
Fleur Charlton, former General Manager, Threesides Marketing
I have had a really good experience working with Shae at The Write Path. I have used Shae on multiple occasions and it feels good to support a local business and also get quality work. Shae has always been quick to understand my limited content and transform it while still maintaining my original idea. I have seen many benefits in our business using The Write Path. I look forward to our continued work together.
Vickie Read, Executive Assistant, Affinity Electrical Technologies