A ghost editor

A ghost editor

While much of the work of a freelance writer could be classified as ghost writing – someone hired to write on behalf of another person without official credit – I like to think of myself as a ghost editor. Most of the content I work with is already drafted to...
How to write a case study

How to write a case study

Case studies can tell your brand story better than you can! Instead of creating a list of frequently asked questions or a boring fact sheet, consider explaining a particular experience or issue by talking with a real-life customer or client – then writing up their...
What the public service taught me

What the public service taught me

I’m putting it out there. Working as a public servant was actually a blessing. While I may not have said (or thought) so at the time, hindsight has offered some interesting perspectives. It’s only now, as a small business owner, that I can say my days as a...
More than words

More than words

Many of us are easily distracted, so you’ve got to work hard to keep your reader engaged, and sometimes words aren’t enough to hold their attention. Part of my job is to strip the message back to find the meaning, then look at the best ways to deliver that...
The ‘perfect’ draft

The ‘perfect’ draft

It’s an absolute thrill when a piece of draft copy hits the spot and a client has no (or very few) changes. It’s exciting when the first draft captures the right level of detail, reflects the right tone and structure, and the words manage to convince,...
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