Make your web content understandable

Make your web content understandable

The Web Content Accessiblility Guidelines (WCAG 2.1) outline four main principles:content is perceivablecontent is operablecontent is understandablecontent is robust.While each principle is important, my main focus is creating understandable web content that is:easy...
Subjectively balanced

Subjectively balanced

Subjectively balancedI read this clever article a while ago about treading the fine line between creative copywriting and using correct grammar and punctuation. It made me realise that my two specialties – copywriting and editing – are sometimes in complete conflict...
My favourites of 2020

My favourites of 2020

Many would (understandably) argue that there have been more lowlights than highlights in 2020, but I’m going all ‘glass half full’ on you today. For me, 2020 has delivered the goods. My favourite moment As I started my sixth year working as a solo...
Tips for content accuracy

Tips for content accuracy

Just as tone, style and target audiences are important considerations when preparing a document or website, so is the accuracy of your content. A good writer can ensure your project is delivering on its objectives, but we always need your help to get there. Here are a...
A ghost editor

A ghost editor

While much of the work of a freelance writer could be classified as ghost writing – someone hired to write on behalf of another person without official credit – I like to think of myself as a ghost editor. Most of the content I work with is already drafted to...
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