by Shae Lalor | Nov 1, 2016 | Writing
When I put together a quote for a new client, it’s important to demonstrate my professional track record. I know it helps clients to make a decision when they can get a sense of my expertise and experience. Yet I was recently asked by a client about the...
by Shae Lalor | Aug 30, 2016 | Editing, Opinion
1. Ask why. With the pressure on, we often get started on writing a fact sheet or blog before we really understand its purpose. Quality business writing is clear in its intent and speaks to the audience in a way that suits them (not you). There’s no use writing...
by Shae Lalor | Jun 29, 2016 | Editing, Opinion
During my 13 years as a public servant, I became well-versed in government writing. It felt like a gradual conditioning. I learnt to add extra words to ‘beef’ things out. I wrote in a more complex, formal language, and used the Thesaurus to inject...
by Shae Lalor | Apr 27, 2016 | Writing
I’m in the midst of writing a big bunch of case studies. I’m crafting profiles of real-life experiences. Case studies have always been a pleasure to write. Over the years, I’ve explored how people with disability overcame adversity to get back to...
by Shae Lalor | Mar 31, 2016 | Editing, Opinion
I’m working on editing a first-time author’s very personal story. I was thrilled when she chose me as her editor, yet keenly aware of my responsibilities to her manuscript. Not only must I edit for structural integrity, flow, grammar, consistency and...
