Make your web content understandable

Make your web content understandable

The Web Content Accessiblility Guidelines (WCAG 2.1) outline four main principles:content is perceivablecontent is operablecontent is understandablecontent is robust.While each principle is important, my main focus is creating understandable web content that is:easy...
Subjectively balanced

Subjectively balanced

Subjectively balancedI read this clever article a while ago about treading the fine line between creative copywriting and using correct grammar and punctuation. It made me realise that my two specialties – copywriting and editing – are sometimes in complete conflict...
My favourites of 2020

My favourites of 2020

Many would (understandably) argue that there have been more lowlights than highlights in 2020, but I’m going all ‘glass half full’ on you today. For me, 2020 has delivered the goods. My favourite moment As I started my sixth year working as a solo...
Tips for content accuracy

Tips for content accuracy

Just as tone, style and target audiences are important considerations when preparing a document or website, so is the accuracy of your content. A good writer can ensure your project is delivering on its objectives, but we always need your help to get there. Here are a...
A ghost editor

A ghost editor

While much of the work of a freelance writer could be classified as ghost writing – someone hired to write on behalf of another person without official credit – I like to think of myself as a ghost editor. Most of the content I work with is already drafted to...
How to write a case study

How to write a case study

Case studies can tell your brand story better than you can! Instead of creating a list of frequently asked questions or a boring fact sheet, consider explaining a particular experience or issue by talking with a real-life customer or client – then writing up their...
What the public service taught me

What the public service taught me

I’m putting it out there. Working as a public servant was actually a blessing. While I may not have said (or thought) so at the time, hindsight has offered some interesting perspectives. It’s only now, as a small business owner, that I can say my days as a...
More than words

More than words

Many of us are easily distracted, so you’ve got to work hard to keep your reader engaged, and sometimes words aren’t enough to hold their attention. Part of my job is to strip the message back to find the meaning, then look at the best ways to deliver that...
The ‘perfect’ draft

The ‘perfect’ draft

It’s an absolute thrill when a piece of draft copy hits the spot and a client has no (or very few) changes. It’s exciting when the first draft captures the right level of detail, reflects the right tone and structure, and the words manage to convince,...
Write a winning tender

Write a winning tender

Many businesses recognise the value of a well written tender, bid or quote to help them land new and repeat business. Yet there are many who leave their tender response to the last minute and don’t engage the right people for the task. When that next RFT lands...
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