by Shae Lalor | Sep 29, 2015 | Opinion, Writing
I recently heard a client remark that many of her staff were really good writers. She noted that they were able to present the same argument or outcome in many different ways; to fill pages and pages with details and findings. But a problem lingered. Very few people...
by Shae Lalor | Sep 1, 2015 | Editing
Let’s get something straight. Getting help from a writer doesn’t imply that your writing is inferior. In fact, more often than not, I’m both inspired and impressed by the quality of the writing out there. The content I receive is often thorough, considered and...
by Shae Lalor | Aug 3, 2015 | Opinion, Writing
Authenticity in writing inspires action. Just as you would connect on a personal level with another human, being authentic in your writing draws interest and attracts a connection. Is it difficult to be authentic when writing? Yes, particularly if you’re not...
by Shae Lalor | Jul 20, 2015 | Opinion, Writing
Simple writing doesn’t have to be boring or dumbed-down. To me, simplicity in writing and design is about balance, flow and ease of understanding. According to an article on The Roots of Minimalism in Web Design, the goal for websites is to ‘present...
by Shae Lalor | Jun 28, 2015 | Opinion, Writing
I was reminded last week of the daily challenge – and importance – of being able to exist comfortably with the grey. Life, like writing, is rarely black and white (figuratively speaking of course). There is only so much that we can control, predict or be...
by Shae Lalor | May 25, 2015 | Writing
I read an article last year about the sheer volume of emails we are receiving daily. By 2018, we can expect to receive at least 140 emails each day (if you’re not getting them already). We can help people to actually read – and action – our emails...
by Shae Lalor | May 7, 2015 | Editing, Proofreading
When I was a fresh, enthusiastic sales and marketing assistant in my first office job, I desperately wanted to do good work and make an impression. In fact, I probably tried a little too hard (retrospect is a wonderful thing). My boss at the time loved her red pen....
by Shae Lalor | Apr 18, 2015 | Opinion
Starting this new business venture of mine has required plenty of reflection time. Finding my path has meant delving into the depths of my original passions at school. Things like creative writing, devouring novels, and dreams of running my own business with a...
