What do clients say?

Shae was engaged as the sole content writer for a major project for ACT Government. This project involved writing web-ready content based off 100s of existing documents as well as new research and edits from dozens of staff across directorates. The quality of the content produced was outstanding. Not only did Shae match an existing tone of voice and style guide, she identified opportunities to crosslink content in a digital space, and elevated existing content to a new level. Everyone working on the project was thrilled with Shae’s professionalism and positive attitude, and the final product was extremely well received. I would whole-heartedly recommend Shae for any copywriting work for both digital and print projects.

Daniel Livesey

former Senior Web Manager, EPSDD

Shae is the complete package – professional, friendly, efficient and does exceptional work. We have worked with her for several years and always been impressed by her work ethic, passion for the job and top-quality final product. She has completed several large writing pieces for us which required collating large amounts of data, working across multiple teams and to strict deadlines. She was able to pull together all the required information in a compelling and engaging way, creating a submission that was professional and corporate, while also being creative and highly readable. We would not have won the 2023 GOLD Award for best Cultural Tourism Destination at the National Tourism Awards without her and we look forward to working with her again.

Sharon Bulkeley

Manager Public Engagement, Royal Australian Mint

Working with Shae is so easy. Shae invests time into understanding our business needs and always delivers quality work. We trust in Shae’s knowledge and natural ability to write engaging content for our key target audiences. She has a way with words that is invaluable, we call it ‘her magic dust’ – making the end product truly shine. Even our web developer commented on how fantastic it is to be delivered such great, organised content.

Shae is a clear stand out from her competitors. We know we can count on her to deliver polished work each and every time, which is why we love working with her. Thanks for being such a complementary extension to our team Shae!

Marisa Leccese

Director Business Development & Relationships, Incite Solutions Group

Shae is an absolute delight to work with. Her ability to adapt her copywriting style across different and diverse industries in a broad range of tones and styles is second to none. Shae’s approach to managing projects and clients is streamlined and structured, however she is always adaptable to different ways of working based upon the client brief. We wouldn’t hesitate in recommending The Write Path.

Phil Trenbath

Partner, The Mark Agency

I always feel like Shae is an extension of our internal marketing team, as she takes the time to understand the brief and constantly looks for the best angle to represent our brand. Shae is a consummate professional and has worked with me across complex technology and geospatial verticals. She is highly organised and dependable, with attention to detail. Shae creates elegant and succinct stories, always considering the delivery channel and audience. I love working with Shae – she indeed has us on The Write Path every.single.time!  

Martina Broder

Marketing Lead, Atturra

We love working with Shae at The Write Path. She helped us work out a good angle for our communications, and her writing is beautiful, being spot on for tone and content. She is efficient, flexible, and can work from a basic brief to deliver a great product. We are super happy to have engaged Shae; she makes the process easy.

Mim Jambrecina

ACT Parks & Conservation Service

I engaged Shae Lalor from The Write Path, to help me ensure that my Executive Coaching website content was clean, engaging and professional.

Shae is warm and approachable, with a great sense of humour. I think that Shae’s particular strength is in listening to me and taking time to understand what coaching is about, and what I bring to my clients that sets me apart from others. Together with web designer Kurt Fountain, Fridge Design, we have created a personal brand and a web presence that I am extremely proud of.

Shae is very organised and I have been so impressed by the priority that she’s given to my work – Shae is highly responsive with a very quick turnaround of products. In particular, Shae stepped up and applied her impressive project management skills to coordinate myself, the web designer and her contribution to achieve my desired deadline.

Shae is great with words and is able to convey complex ideas in a way that reaches every audience. Shae enhanced my content to make it web-ready, accessible and relevant. I think that she got the pitch and the tone just right to match my coaching business.

Shae went the extra mile and helped me to craft a series of branded documents and Ascend HR stationery that I can share with my own clients. I am confident now that my Quote, Invoice, Coaching Agreement and Information templates are professional, eye catching and beautifully written.

Thanks Shae!

Kylie Holyland

Executive Coach, Ascend Human Resources

ACAT’s website was redesigned and rewritten in 2019. Shae edited the content for our new website. Shae had our trust from the moment she started. She was extremely professional, articulate, knowledgeable, organised, efficient and reliable. She was always pleasant, supportive and helpful.

Shae made sure she understood ACAT and our target audience. She turned our drafts into superb content that was well-targeted, clear, relevant, and written in active voice. She paid close attention to navigation, page structure, tone, links and accessibility.

Shae’s talents helped us to bring our vision for the new ACAT website to life.

Kristy Soper

Registrar, ACT Civil and Administrative Tribunal (ACAT)

Shae at The Write Path supported our team in recently preparing the documentation for two tenders. The quality of those tenders was due to the writing skills of Shae and to her ability to interpret the quite different requirements of each. I have no hesitation in recommending Shae to any organisation who is seeking to engage someone with superior writing skills across a diversity of subjects and requirements.

Margaret McLennan

George P. Johnson Australia

Shae provided full project management services for our website refresh, including all technical aspects and content development. Working with Shae couldn’t have been easier. From our first meeting she understood what we wanted, added valuable insights into issues we hadn’t thought of and quickly progressed all aspects of the project, without needing constant direction. The whole process was completely hassle free and resulted in a beautiful and practical website we are proud of. We can’t recommend The Write Path highly enough.

Rob Phillips

Managing Director, Phillips Landscapes

We engaged The Write Path quite some time ago to help us out with developing some awesome blog concepts that would also drive our SEO. Shae has a way with words and I am always excited to read our new concepts as they arrive.

Isabelle Schmidt


The Canberra and Region Visitors Centre (CRVC) has worked with Shae for the past two years in the writing of our submission for the Canberra and Region Tourism Awards (CRTA).

The awards submission requires the CRVC to answer a number of business related questions that covers off business planning, marketing, customer service and sustainability.  The submission cannot exceed 12,500 words and includes photos, tables and info graphs.

Shae’s involvement included preparing a project plan, attending a number of meetings with the CRVC Management team and using information from these meetings to draft written responses to the category questions.

Shae’s professional writing skills are first class and she is able to interpret the data presented into well written, concise and descriptive answers.  Her ability to reflect the passion and commitment of the CRVC staff was a highlight of our submission.

In 2017 the CRVC won its category at the CRTA and progressed to the Qantas Australian Tourism Awards.  The national judges who scored our submission provided the following feedback:

“Overall an articulate and well written submission filled with energy and humour. I loved the passion and enthusiasm you have for your industry and centre.”

Shae is true professional who is easy to work with, meets tight timeframes and produces exceptional written work.

Robert Smethills

former Assistant Manager, Canberra and Region Visitors Centre

The Write Path partners with Even Dots Creative to deliver copywriting services, such as websites, ads, socials and brochures. Working with Shae is a real delight. She understands our client’s needs and is really accommodating working with us when we face different processes or unexpected deadlines. The Write Path fits into our business seamlessly, making our job so much easier!

Manuel Galaktidis

Creative Director, Even Dots Creative

We needed to breathe life into our document and thankfully we were put in contact with Shae at The Write Path. Her ability to quickly assess our needs and then put them into words was outstanding. Shae met all our critical timelines and was committed throughout. We didn’t go wrong with The Write Path.

John Miller

Cockington Green

There are not many people who have the unique ability to make sense of large amounts of sometimes complex information and to provide independent feedback to enhance marketability through more effective communication. Shae exceeded all of my expectations in providing an independent review of my website to enhance the content and messaging to meet the needs of a wider audience. The outcome is absolutely fantastic and has greatly improved my ability to brand and market my business.

Ben Cook

CEO, Human + Systems Excellence

Shae has been producing an annual publication for the ACT Government Healthier Work program for six years now and I have overseen the last two of these publications. Shae is a delight to work with and is exceptionally professional. She is not just a great communicator, but also strategically minded – ensuring she understands the current climate and program directions to best meet the publication’s communication needs. Shae is also very flexible and innovative. She just makes things easy!

Tamara West

former Manager, Healthier Work

Shae at The Write Path is our secret weapon in the war against boring ‘been done’ content. Having invested heavily into blog writers, copywriting, and content creation, Shae is a stand out because she can balance our tone and style to deliver compelling communications. Our message is always relayed in a succinct and enjoyable way, with no stuffiness or fluff. The turnaround for our work is fast and whilst we haven’t needed to make any changes, Shae is super easy to collaborate with. 

Whether we are working on internal comms or content to be delivered to our network, Shae nails it every single time. Shae is also so easy to work with, and all of the projects we have worked on to date flow seamlessly. I would not hesitate to recommend Shae at The Write Path to any business. 

Steve Lowe

Director, Agent Team Belconnen

Shae has been a delight to deal with – responsive, friendly and most importantly, an obvious talent in making word magic! She delivered on time and on budget, and absolutely nailed the brief provided. I wouldn’t hesitate to recommend Shae for the development of effective and engaging copy and I look forward to working with her again in the future.

Fleur Charlton

former General Manager, Threesides Marketing

Shae has the ability to take varied, often complex information, and distil it into compelling copy in record time! She effortlessly adapts her writing style to suit the audience and topic and everything she writes is engaging and compelling. I have worked with Shae on a variety of projects and she always delivers above and beyond my expectation.

Lisa Burling

Managing Director, LBPR

We work with, and continually recommend, The Write Path for copy-editing and writing services. We work with small to medium sized businesses and we see the value that clear communication has for them and their brands. The Write Path provides an affordable, professional, and approachable service, and their work literally speaks for itself. The Write Path’s services and approach are vital for any business looking to add value to their brand.

Kurt Fountain

Director, Fridge Design Studio

The Write Path provided PANDSI (post and anti-natal depression, support and information) with a quality service that went beyond my expectations. Shae’s ability to follow a brief and interpret our requirements were second to none. Shae’s material was suitable for the broad spectrum required, was succinct and delivered in a timely manner.



Playgroup Australia has worked regularly with Shae from The Write Path for several years now and she is our first choice for outsourced authoring and editing services.

Shae understands our organisational objectives and is able to generate ideas for discussion and create clear and precise content which aligns with our short and longer-term strategic purposes.

Shae also has a very strong grasp of the technology, policies and processes used in modern publishing environments which means she is a significant contributor to our content plans and production.

We heartily recommend Shae to any business looking for professional, fast and good-value writing and/or editing services.

Anne-Marie Mioche

former CEO, Playgroup Australia

Shae and I recently collaborated on a large website project after she was recommended to me. In the 13 years I have worked in the advertising industry I have worked with many experienced copywriters, never however, have I received approval after the first draft! Shae is professional and friendly and has an excellent ability to understand a brief and deliver to tight deadlines. We work with a variety of industries specialising in strategy, branding, design and digital. We frequently require copywriters to develop content for our clients’ marketing materials, corporate profiles and websites. Shae is now an integral partner to our network of communication specialists and I would not hesitate in recommending her services.

Jo Ellice-Flint

Managing Director & Co-Founder, Madam Republic

Shae was engaged as the editor on a report that was the combination of two years of research. The content was far from a finished draft, but Shae was able to bring it to life in an incredibly well written and professional document. What was a standout for me, was that Shae took the time to build a deep understanding of all the research topics. This enabled her to not only write great copy, but she was able to add content that enhanced the research findings. Actually what was a bigger standout is that she is fun to work with, handles pressure extremely well and she placed as much importance on the outcome of the project as I did. There is no doubt that the final report would not have presented the research in such an easy to read and understandable way without Shae being involved.

Patrick O'Connor

Author, TKZ

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