by Shae Lalor | Mar 25, 2025 | Editing, Proofreading, Web, Writing
When communicating about a policy, a service or a product in writing, we can get bogged down in the complexities and the details. This is particularly true when you’re highly invested in it. Perhaps you helped devise the policy over many iterations and know it...
by Shae Lalor | Apr 26, 2017 | Editing, Proofreading, Writing
It’s an absolute thrill when a piece of draft copy hits the spot and a client has no (or very few) changes. It’s exciting when the first draft captures the right level of detail, reflects the right tone and structure, and the words manage to convince,...
by Shae Lalor | Oct 12, 2015 | Editing, Proofreading, Writing
Yesterday I visited a relatively new website for a browse. I clicked through about five pages and encountered more than a couple of typos. Now I know errors sneak in there sometimes. No one writes perfect content every time. Usually I can forgive one or two typos per...
by Shae Lalor | May 7, 2015 | Editing, Proofreading
When I was a fresh, enthusiastic sales and marketing assistant in my first office job, I desperately wanted to do good work and make an impression. In fact, I probably tried a little too hard (retrospect is a wonderful thing). My boss at the time loved her red pen....
