by Shae Lalor | Mar 25, 2025 | Editing, Proofreading, Web, Writing
When communicating about a policy, a service or a product in writing, we can get bogged down in the complexities and the details. This is particularly true when you’re highly invested in it. Perhaps you helped devise the policy over many iterations and know it...
by Shae Lalor | Dec 4, 2024 | Editing, Opinion, Writing
Beginnings When I registered my business in late 2014, I had 2 children in primary school. One was 8 and one was 5. We also had a young and exuberant 11-month-old dog. At the time, I worked in an open plan area of the house, often to the backdrop of tunes from ABC...
by Shae Lalor | Jun 21, 2024 | Editing, Writing
Even strong writers can find it difficult to put words together. Think tight timeframes, limited source information and writer’s block! We can all use a little help at times. As part of my writing and editing services, I call on a variety of tools to inspire me,...
by Shae Lalor | Jun 27, 2022 | Editing, Opinion, Writing
Subjectively balanced I read this clever article a while ago about treading the fine line between creative copywriting and using correct grammar and punctuation. It made me realise that my two specialties – copywriting and editing – are sometimes in complete conflict...
by Shae Lalor | Jul 4, 2019 | Editing, Opinion, Writing
Just as tone, style and target audiences are important considerations when preparing a document or website, so is the accuracy of your content. A good writer can ensure your project is delivering on its objectives, but we always need your help to get there. Here are a...
by Shae Lalor | Dec 12, 2018 | Editing
While much of the work of a freelance writer could be classified as ghost writing – someone hired to write on behalf of another person without official credit – I like to think of myself as a ghost editor. Most of the content I work with is already drafted to...
