by Shae Lalor | Jun 21, 2024 | Editing, Writing
Even strong writers can find it difficult to put words together. Think tight timeframes, limited source information and writer’s block! We can all use a little help at times. As part of my writing and editing services, I call on a variety of tools to inspire me,...
by Shae Lalor | Jun 27, 2022 | Editing, Opinion, Writing
Subjectively balancedI read this clever article a while ago about treading the fine line between creative copywriting and using correct grammar and punctuation. It made me realise that my two specialties – copywriting and editing – are sometimes in complete conflict...
by Shae Lalor | Jul 4, 2019 | Editing, Opinion, Writing
Just as tone, style and target audiences are important considerations when preparing a document or website, so is the accuracy of your content. A good writer can ensure your project is delivering on its objectives, but we always need your help to get there. Here are a...
by Shae Lalor | Dec 12, 2018 | Editing
While much of the work of a freelance writer could be classified as ghost writing – someone hired to write on behalf of another person without official credit – I like to think of myself as a ghost editor. Most of the content I work with is already drafted to...
by Shae Lalor | Jun 18, 2017 | Editing, Opinion, Writing
Many of us are easily distracted, so you’ve got to work hard to keep your reader engaged, and sometimes words aren’t enough to hold their attention. Part of my job is to strip the message back to find the meaning, then look at the best ways to deliver that...
by Shae Lalor | Apr 26, 2017 | Editing, Proofreading, Writing
It’s an absolute thrill when a piece of draft copy hits the spot and a client has no (or very few) changes. It’s exciting when the first draft captures the right level of detail, reflects the right tone and structure, and the words manage to convince,...
