by Shae Lalor | Dec 17, 2020 | Opinion
Many would (understandably) argue that there have been more lowlights than highlights in 2020, but I’m going all ‘glass half full’ on you today. For me, 2020 has delivered the goods. My favourite moment As I started my sixth year working as a solo...
by Shae Lalor | Jul 4, 2019 | Editing, Opinion, Writing
Just as tone, style and target audiences are important considerations when preparing a document or website, so is the accuracy of your content. A good writer can ensure your project is delivering on its objectives, but we always need your help to get there. Here are a...
by Shae Lalor | Dec 12, 2018 | Editing
While much of the work of a freelance writer could be classified as ghost writing – someone hired to write on behalf of another person without official credit – I like to think of myself as a ghost editor. Most of the content I work with is already drafted to...
by Shae Lalor | Jul 25, 2018 | Writing
Case studies can tell your brand story better than you can! Instead of creating a list of frequently asked questions or a boring fact sheet, consider explaining a particular experience or issue by talking with a real-life customer or client – then writing up their...
by Shae Lalor | Oct 23, 2017 | Opinion
I’m putting it out there. Working as a public servant was actually a blessing. While I may not have said (or thought) so at the time, hindsight has offered some interesting perspectives. It’s only now, as a small business owner, that I can say my days as a...
