by Shae Lalor | Mar 25, 2025 | Editing, Proofreading, Web, Writing
When communicating about a policy, a service or a product in writing, we can get bogged down in the complexities and the details. This is particularly true when you’re highly invested in it. Perhaps you helped devise the policy over many iterations and know it...
by Shae Lalor | Dec 4, 2024 | Editing, Opinion, Writing
Beginnings When I registered my business in late 2014, I had 2 children in primary school. One was 8 and one was 5. We also had a young and exuberant 11-month-old dog. At the time, I worked in an open plan area of the house, often to the backdrop of tunes from ABC...
by Shae Lalor | Jun 21, 2024 | Editing, Writing
Even strong writers can find it difficult to put words together. Think tight timeframes, limited source information and writer’s block! We can all use a little help at times. As part of my writing and editing services, I call on a variety of tools to inspire me,...
by Shae Lalor | Jun 27, 2022 | Web, Writing
The Web Content Accessiblility Guidelines (WCAG 2.1) outline four main principles:content is perceivablecontent is operablecontent is understandablecontent is robust.While each principle is important, my main focus is creating understandable web content that is:easy...
by Shae Lalor | Jun 27, 2022 | Editing, Opinion, Writing
Subjectively balanced I read this clever article a while ago about treading the fine line between creative copywriting and using correct grammar and punctuation. It made me realise that my two specialties – copywriting and editing – are sometimes in complete conflict...
