by Shae Lalor | Jun 27, 2022 | Web, Writing
The Web Content Accessiblility Guidelines (WCAG 2.1) outline four main principles:content is perceivablecontent is operablecontent is understandablecontent is robust.While each principle is important, my main focus is creating understandable web content that is:easy...
by Shae Lalor | Jun 27, 2022 | Editing, Opinion, Writing
Subjectively balancedI read this clever article a while ago about treading the fine line between creative copywriting and using correct grammar and punctuation. It made me realise that my two specialties – copywriting and editing – are sometimes in complete conflict...
by Shae Lalor | Dec 17, 2020 | Opinion
Many would (understandably) argue that there have been more lowlights than highlights in 2020, but I’m going all ‘glass half full’ on you today. For me, 2020 has delivered the goods. My favourite moment As I started my sixth year working as a solo...
by Shae Lalor | Jul 4, 2019 | Editing, Opinion, Writing
Just as tone, style and target audiences are important considerations when preparing a document or website, so is the accuracy of your content. A good writer can ensure your project is delivering on its objectives, but we always need your help to get there. Here are a...
by Shae Lalor | Dec 12, 2018 | Editing
While much of the work of a freelance writer could be classified as ghost writing – someone hired to write on behalf of another person without official credit – I like to think of myself as a ghost editor. Most of the content I work with is already drafted to...
