The ‘perfect’ draft

The ‘perfect’ draft

It’s an absolute thrill when a piece of draft copy hits the spot and a client has no (or very few) changes. It’s exciting when the first draft captures the right level of detail, reflects the right tone and structure, and the words manage to convince,...
Write a winning tender

Write a winning tender

Many businesses recognise the value of a well written tender, bid or quote to help them land new and repeat business. Yet there are many who leave their tender response to the last minute and don’t engage the right people for the task. When that next RFT lands...
What are you really looking for?

What are you really looking for?

When I put together a quote for a new client, it’s important to demonstrate my professional track record. I know it helps clients to make a decision when they can get a sense of my expertise and experience. Yet I was recently asked by a client about the...
Tips to enhance your business writing

Tips to enhance your business writing

1. Ask why. With the pressure on, we often get started on writing a fact sheet or blog before we really understand its purpose. Quality business writing is clear in its intent and speaks to the audience in a way that suits them (not you). There’s no use writing...
Ditch the unnecessary

Ditch the unnecessary

During my 13 years as a public servant, I became well-versed in government writing. It felt like a gradual conditioning. I learnt to add extra words to ‘beef’ things out. I wrote in a more complex, formal language, and used the Thesaurus to inject...
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