Tips for content accuracy

Tips for content accuracy

Just as tone, style and target audiences are important considerations when preparing a document or website, so is the accuracy of your content. A good writer can ensure your project is delivering on its objectives, but we always need your help to get there. Here are a...
What the public service taught me

What the public service taught me

I’m putting it out there. Working as a public servant was actually a blessing. While I may not have said (or thought) so at the time, hindsight has offered some interesting perspectives. It’s only now, as a small business owner, that I can say my days as a...
More than words

More than words

Many of us are easily distracted, so you’ve got to work hard to keep your reader engaged, and sometimes words aren’t enough to hold their attention. Part of my job is to strip the message back to find the meaning, then look at the best ways to deliver that...
Tips to enhance your business writing

Tips to enhance your business writing

1. Ask why. With the pressure on, we often get started on writing a fact sheet or blog before we really understand its purpose. Quality business writing is clear in its intent and speaks to the audience in a way that suits them (not you). There’s no use writing...
Ditch the unnecessary

Ditch the unnecessary

During my 13 years as a public servant, I became well-versed in government writing. It felt like a gradual conditioning. I learnt to add extra words to ‘beef’ things out. I wrote in a more complex, formal language, and used the Thesaurus to inject...
A sensitive edit

A sensitive edit

I’m working on editing a first-time author’s very personal story. I was thrilled when she chose me as her editor, yet keenly aware of my responsibilities to her manuscript. Not only must I edit for structural integrity, flow, grammar, consistency and...
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