by Shae Lalor | Mar 16, 2026 | Opinion
When I started The Write Path, it was December 2014. The prime minister at the time, Tony Abbott, was making cuts and causing controversy with decisions about paid parental leave and Medicare. Hawthorn won the AFL grand final that year (a very big deal in our...
by Shae Lalor | Feb 13, 2026 | Opinion, Writing
Is being able to write – and write well – a lost art? I have been told many times that having the ability to write compelling stories or copy is a craft and a skill. Some people envy that ability. Yet how will our children find, practise and learn to love this craft?...
by Shae Lalor | Dec 4, 2024 | Editing, Opinion, Writing
Beginnings When I registered my business in late 2014, I had 2 children in primary school. One was 8 and one was 5. We also had a young and exuberant 11-month-old dog. At the time, I worked in an open plan area of the house, often to the backdrop of tunes from ABC...
by Shae Lalor | Jun 27, 2022 | Editing, Opinion, Writing
Subjectively balanced I read this clever article a while ago about treading the fine line between creative copywriting and using correct grammar and punctuation. It made me realise that my two specialties – copywriting and editing – are sometimes in complete conflict...
by Shae Lalor | Dec 17, 2020 | Opinion
Many would (understandably) argue that there have been more lowlights than highlights in 2020, but I’m going all ‘glass half full’ on you today. For me, 2020 has delivered the goods. My favourite moment As I started my sixth year working as a solo...
by Shae Lalor | Jul 4, 2019 | Editing, Opinion, Writing
Just as tone, style and target audiences are important considerations when preparing a document or website, so is the accuracy of your content. A good writer can ensure your project is delivering on its objectives, but we always need your help to get there. Here are a...
