by Shae Lalor | Jun 27, 2022 | Editing, Opinion, Writing
Subjectively balancedI read this clever article a while ago about treading the fine line between creative copywriting and using correct grammar and punctuation. It made me realise that my two specialties – copywriting and editing – are sometimes in complete conflict...
by Shae Lalor | Dec 17, 2020 | Opinion
Many would (understandably) argue that there have been more lowlights than highlights in 2020, but I’m going all ‘glass half full’ on you today. For me, 2020 has delivered the goods. My favourite moment As I started my sixth year working as a solo...
by Shae Lalor | Jul 4, 2019 | Editing, Opinion, Writing
Just as tone, style and target audiences are important considerations when preparing a document or website, so is the accuracy of your content. A good writer can ensure your project is delivering on its objectives, but we always need your help to get there. Here are a...
by Shae Lalor | Oct 23, 2017 | Opinion
I’m putting it out there. Working as a public servant was actually a blessing. While I may not have said (or thought) so at the time, hindsight has offered some interesting perspectives. It’s only now, as a small business owner, that I can say my days as a...
by Shae Lalor | Jun 18, 2017 | Editing, Opinion, Writing
Many of us are easily distracted, so you’ve got to work hard to keep your reader engaged, and sometimes words aren’t enough to hold their attention. Part of my job is to strip the message back to find the meaning, then look at the best ways to deliver that...
by Shae Lalor | Aug 30, 2016 | Editing, Opinion
1. Ask why. With the pressure on, we often get started on writing a fact sheet or blog before we really understand its purpose. Quality business writing is clear in its intent and speaks to the audience in a way that suits them (not you). There’s no use writing...
