Kicking it | Copywriting goals

Kicking it | Copywriting goals

As is usually the case at the beginning of a fresh, new year, the word ‘goal’ has been flittering about. It has been popping up regularly in my news feeds and finding its way into conversations with friends. I figure the universe is telling me to set some...
A year of lessons

A year of lessons

A year ago I registered my business: The Write Path was officially born. I took the leap into the world of solo, micro business ownership. And what a year it has been! Every day there has been a lesson. This is what I have learnt. 1. People are genuinely supportive...
Embrace Word

Embrace Word

I have been known to complain about the limitations and daily frustrations created by Microsoft Word. However, now that I am a full-time editor and writer, I have come to realise I take much of Microsoft Word’s functionality for granted. Herewith is my heartfelt...
Less can be more

Less can be more

I recently heard a client remark that many of her staff were really good writers. She noted that they were able to present the same argument or outcome in many different ways; to fill pages and pages with details and findings. But a problem lingered. Very few people...
Authenticity to inspire

Authenticity to inspire

Authenticity in writing inspires action. Just as you would connect on a personal level with another human, being authentic in your writing draws interest and attracts a connection. Is it difficult to be authentic when writing? Yes, particularly if you’re not...
Keeping it simple

Keeping it simple

Simple writing doesn’t have to be boring or dumbed-down. To me, simplicity in writing and design is about balance, flow and ease of understanding. According to an article on The Roots of Minimalism in Web Design, the goal for websites is to ‘present...
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