The ‘perfect’ draft

The ‘perfect’ draft

It’s an absolute thrill when a piece of draft copy hits the spot and a client has no (or very few) changes. It’s exciting when the first draft captures the right level of detail, reflects the right tone and structure, and the words manage to convince,...
Are typos bad for business?

Are typos bad for business?

Yesterday I visited a relatively new website for a browse. I clicked through about five pages and encountered more than a couple of typos. Now I know errors sneak in there sometimes. No one writes perfect content every time. Usually I can forgive one or two typos per...
Red pen it

Red pen it

When I was a fresh, enthusiastic sales and marketing assistant in my first office job, I desperately wanted to do good work and make an impression. In fact, I probably tried a little too hard (retrospect is a wonderful thing). My boss at the time loved her red pen....
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