What are you really looking for?

What are you really looking for?

When I put together a quote for a new client, it’s important to demonstrate my professional track record. I know it helps clients to make a decision when they can get a sense of my expertise and experience. Yet I was recently asked by a client about the...
Tips to enhance your business writing

Tips to enhance your business writing

1. Ask why. With the pressure on, we often get started on writing a fact sheet or blog before we really understand its purpose. Quality business writing is clear in its intent and speaks to the audience in a way that suits them (not you). There’s no use writing...
Ditch the unnecessary

Ditch the unnecessary

During my 13 years as a public servant, I became well-versed in government writing. It felt like a gradual conditioning. I learnt to add extra words to ‘beef’ things out. I wrote in a more complex, formal language, and used the Thesaurus to inject...
Case studies sell

Case studies sell

I’m in the midst of writing a big bunch of case studies. I’m crafting profiles of real-life experiences. Case studies have always been a pleasure to write. Over the years, I’ve explored how people with disability overcame adversity to get back to...
A sensitive edit

A sensitive edit

I’m working on editing a first-time author’s very personal story. I was thrilled when she chose me as her editor, yet keenly aware of my responsibilities to her manuscript. Not only must I edit for structural integrity, flow, grammar, consistency and...
What does a copywriter actually do?

What does a copywriter actually do?

When people ask what it is I do, I tell them I’m a copywriter. I also call myself a content writer or business writer, as these descriptions all mean something different to each person. (Plus I’m an editor and proofreader, but I’ll cover that another...
Kicking it | Copywriting goals

Kicking it | Copywriting goals

As is usually the case at the beginning of a fresh, new year, the word ‘goal’ has been flittering about. It has been popping up regularly in my news feeds and finding its way into conversations with friends. I figure the universe is telling me to set some...
A year of lessons

A year of lessons

A year ago I registered my business: The Write Path was officially born. I took the leap into the world of solo, micro business ownership. And what a year it has been! Every day there has been a lesson. This is what I have learnt. 1. People are genuinely supportive...
Embrace Word

Embrace Word

I have been known to complain about the limitations and daily frustrations created by Microsoft Word. However, now that I am a full-time editor and writer, I have come to realise I take much of Microsoft Word’s functionality for granted. Herewith is my heartfelt...
Are typos bad for business?

Are typos bad for business?

Yesterday I visited a relatively new website for a browse. I clicked through about five pages and encountered more than a couple of typos. Now I know errors sneak in there sometimes. No one writes perfect content every time. Usually I can forgive one or two typos per...
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