by Shae Lalor | Apr 26, 2017 | Editing, Proofreading, Writing
It’s an absolute thrill when a piece of draft copy hits the spot and a client has no (or very few) changes. It’s exciting when the first draft captures the right level of detail, reflects the right tone and structure, and the words manage to convince,...
by Shae Lalor | Feb 2, 2017 | Editing, Writing
Many businesses recognise the value of a well written tender, bid or quote to help them land new and repeat business. Yet there are many who leave their tender response to the last minute and don’t engage the right people for the task. When that next RFT lands...
by Shae Lalor | Nov 1, 2016 | Writing
When I put together a quote for a new client, it’s important to demonstrate my professional track record. I know it helps clients to make a decision when they can get a sense of my expertise and experience. Yet I was recently asked by a client about the...
by Shae Lalor | Aug 30, 2016 | Editing, Opinion
1. Ask why. With the pressure on, we often get started on writing a fact sheet or blog before we really understand its purpose. Quality business writing is clear in its intent and speaks to the audience in a way that suits them (not you). There’s no use writing...
by Shae Lalor | Jun 29, 2016 | Editing, Opinion
During my 13 years as a public servant, I became well-versed in government writing. It felt like a gradual conditioning. I learnt to add extra words to ‘beef’ things out. I wrote in a more complex, formal language, and used the Thesaurus to inject...
by Shae Lalor | Apr 27, 2016 | Writing
I’m in the midst of writing a big bunch of case studies. I’m crafting profiles of real-life experiences. Case studies have always been a pleasure to write. Over the years, I’ve explored how people with disability overcame adversity to get back to...
by Shae Lalor | Mar 31, 2016 | Editing, Opinion
I’m working on editing a first-time author’s very personal story. I was thrilled when she chose me as her editor, yet keenly aware of my responsibilities to her manuscript. Not only must I edit for structural integrity, flow, grammar, consistency and...
by Shae Lalor | Feb 26, 2016 | Writing
When people ask what it is I do, I tell them I’m a copywriter. I also call myself a content writer or business writer, as these descriptions all mean something different to each person. (Plus I’m an editor and proofreader, but I’ll cover that another...
by Shae Lalor | Feb 3, 2016 | Opinion, Writing
As is usually the case at the beginning of a fresh, new year, the word ‘goal’ has been flittering about. It has been popping up regularly in my news feeds and finding its way into conversations with friends. I figure the universe is telling me to set some...
by Shae Lalor | Dec 14, 2015 | Opinion
A year ago I registered my business: The Write Path was officially born. I took the leap into the world of solo, micro business ownership. And what a year it has been! Every day there has been a lesson. This is what I have learnt. 1. People are genuinely supportive...
