Case studies sell

Case studies sell

I’m in the midst of writing a big bunch of case studies. I’m crafting profiles of real-life experiences. Case studies have always been a pleasure to write. Over the years, I’ve explored how people with disability overcame adversity to get back to...
What does a copywriter actually do?

What does a copywriter actually do?

When people ask what it is I do, I tell them I’m a copywriter. I also call myself a content writer or business writer, as these descriptions all mean something different to each person. (Plus I’m an editor and proofreader, but I’ll cover that another...
Kicking it | Copywriting goals

Kicking it | Copywriting goals

As is usually the case at the beginning of a fresh, new year, the word ‘goal’ has been flittering about. It has been popping up regularly in my news feeds and finding its way into conversations with friends. I figure the universe is telling me to set some...
Are typos bad for business?

Are typos bad for business?

Yesterday I visited a relatively new website for a browse. I clicked through about five pages and encountered more than a couple of typos. Now I know errors sneak in there sometimes. No one writes perfect content every time. Usually I can forgive one or two typos per...
Less can be more

Less can be more

I recently heard a client remark that many of her staff were really good writers. She noted that they were able to present the same argument or outcome in many different ways; to fill pages and pages with details and findings. But a problem lingered. Very few people...
Authenticity to inspire

Authenticity to inspire

Authenticity in writing inspires action. Just as you would connect on a personal level with another human, being authentic in your writing draws interest and attracts a connection. Is it difficult to be authentic when writing? Yes, particularly if you’re not...
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