by Shae Lalor | Jun 27, 2022 | Editing, Opinion, Writing
Subjectively balanced I read this clever article a while ago about treading the fine line between creative copywriting and using correct grammar and punctuation. It made me realise that my two specialties – copywriting and editing – are sometimes in complete conflict...
by Shae Lalor | Jul 4, 2019 | Editing, Opinion, Writing
Just as tone, style and target audiences are important considerations when preparing a document or website, so is the accuracy of your content. A good writer can ensure your project is delivering on its objectives, but we always need your help to get there. Here are a...
by Shae Lalor | Jul 25, 2018 | Writing
Case studies can tell your brand story better than you can! Instead of creating a list of frequently asked questions or a boring fact sheet, consider explaining a particular experience or issue by talking with a real-life customer or client – then writing up their...
by Shae Lalor | Jun 18, 2017 | Editing, Opinion, Writing
Many of us are easily distracted, so you’ve got to work hard to keep your reader engaged, and sometimes words aren’t enough to hold their attention. Part of my job is to strip the message back to find the meaning, then look at the best ways to deliver that...
by Shae Lalor | Apr 26, 2017 | Editing, Proofreading, Writing
It’s an absolute thrill when a piece of draft copy hits the spot and a client has no (or very few) changes. It’s exciting when the first draft captures the right level of detail, reflects the right tone and structure, and the words manage to convince,...
by Shae Lalor | Feb 2, 2017 | Editing, Writing
Many businesses recognise the value of a well written tender, bid or quote to help them land new and repeat business. Yet there are many who leave their tender response to the last minute and don’t engage the right people for the task. When that next RFT lands...
