What does a copywriter actually do?

What does a copywriter actually do?

When people ask what it is I do, I tell them I’m a copywriter. I also call myself a content writer or business writer, as these descriptions all mean something different to each person. (Plus I’m an editor and proofreader, but I’ll cover that another...
Kicking it | Copywriting goals

Kicking it | Copywriting goals

As is usually the case at the beginning of a fresh, new year, the word ‘goal’ has been flittering about. It has been popping up regularly in my news feeds and finding its way into conversations with friends. I figure the universe is telling me to set some...
A year of lessons

A year of lessons

A year ago I registered my business: The Write Path was officially born. I took the leap into the world of solo, micro business ownership. And what a year it has been! Every day there has been a lesson. This is what I have learnt. 1. People are genuinely supportive...
Embrace Word

Embrace Word

I have been known to complain about the limitations and daily frustrations created by Microsoft Word. However, now that I am a full-time editor and writer, I have come to realise I take much of Microsoft Word’s functionality for granted. Herewith is my heartfelt...
Are typos bad for business?

Are typos bad for business?

Yesterday I visited a relatively new website for a browse. I clicked through about five pages and encountered more than a couple of typos. Now I know errors sneak in there sometimes. No one writes perfect content every time. Usually I can forgive one or two typos per...
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