Make your web content understandable

Make your web content understandable

The Web Content Accessiblility Guidelines (WCAG 2.1) outline four main principles:content is perceivablecontent is operablecontent is understandablecontent is robust.While each principle is important, my main focus is creating understandable web content that is:easy...
Subjectively balanced

Subjectively balanced

Subjectively balancedI read this clever article a while ago about treading the fine line between creative copywriting and using correct grammar and punctuation. It made me realise that my two specialties – copywriting and editing – are sometimes in complete conflict...
Tips for content accuracy

Tips for content accuracy

Just as tone, style and target audiences are important considerations when preparing a document or website, so is the accuracy of your content. A good writer can ensure your project is delivering on its objectives, but we always need your help to get there. Here are a...
How to write a case study

How to write a case study

Case studies can tell your brand story better than you can! Instead of creating a list of frequently asked questions or a boring fact sheet, consider explaining a particular experience or issue by talking with a real-life customer or client – then writing up their...
More than words

More than words

Many of us are easily distracted, so you’ve got to work hard to keep your reader engaged, and sometimes words aren’t enough to hold their attention. Part of my job is to strip the message back to find the meaning, then look at the best ways to deliver that...
The ‘perfect’ draft

The ‘perfect’ draft

It’s an absolute thrill when a piece of draft copy hits the spot and a client has no (or very few) changes. It’s exciting when the first draft captures the right level of detail, reflects the right tone and structure, and the words manage to convince,...
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